How to Include Social Media into Your Job Search Strategy

While social media initially began as a means to connect with others on a personal level, the technology quickly became a powerful tool for job seekers. After the advent of LinkedIn, more professionals began turning to these platforms to connect, allowing them to reach out to other professionals and potential employers to assist with finding their ideal position.

However, with the number of social media platforms available, it can be hard to determine precisely how to use these sites as part of your job search strategy. To help you get started, here are some tips about the effective use of social media when you are looking for a new role.

Update Your Profiles

If you intend to use a particular social media platform as part of your job search, then you need to make sure your profile reflects positively on you as a professional. This means revamping your profile to provide information about your skills and experience instead of featuring details that may be intriguing only to friends and family.

While LinkedIn is designed with professionals in mind, sites like Facebook and Twitter were originally intended to be social. However, that doesn’t mean you can’t update your profiles to function similarly to resumes. It just means looking at the content through the eyes of a hiring manager, allowing you to adjust what details you share and what you don’t.

Similarly, you want to audit any posts you’ve added over time, especially if your profile is publicly accessible. Questionable content can hurt you during your job search, so remove anything that may not be received well by a prospective employer.

Connect with Companies

If you have specific companies in mind when you start your job search, make sure to like or follow them on social media. Businesses often post information about vacancies on their social media sites and, by establishing a connection, you are more likely to see these posts.

Plus, it gives you an opportunity to engage with the company. You can comment on intriguing posts as a way to join the conversation, ask questions about their content, or simply share it with others.

Tap Your Network

Connecting with other professionals in your field can be powerful when you are conducting a job search. If you maintain strong connections with members of your network, you can reach out to them when you are looking for new opportunities.

Many people inherently want to help those they feel connected to, increasing the odds that they will share information about vacancies at their company. Additionally, you may learn about openings that aren’t publicly advertised or even secure a valuable referral, increasing the odds that the hiring manager will see your resume.

By following the tips above, you can integrate social media into your job search strategy. If you would like to know more or are seeking out exciting opportunities in the area, the professionals at Career Options can help. Contact us to discuss your ideal position with one of our experienced recruiters today and see how our services can benefit you.

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